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The present study aims to examine how shopping values affect consumers' shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study also examines how recreational shopping consciousness influences the link between shopping values and consumers' shopping well-being.

The authors tested the proposed hypotheses using PLS-SEM. Based on data generated from 314 users through an e-survey, the study validated the research model. Further, the study examines how recreational shopping consciousness moderates the link between dimensions of shopping values and shopping well-being.

The findings show that except for social value, other shopping values influence consumers' shopping well-being, which subsequently influences their revisit intention and word-of-mouth. Moreover, the study also shows that recreational shopping consciousness significantly and positively moderates the relationship between dimensions of shopping values and shopping well-being.

The current study finds that playfulness contributes more to consumers' shopping well-being. Hence, it is imperative for managers to offer enjoyable elements in their e-retailing platforms so that consumers could enjoy navigating their websites. In addition, through metaphorical and sentimental appeals, managers could also use promotional messages that reflect the hedonistic lifestyles that consumers actually follow.

Utilizing the value-satisfaction-loyalty lens, this study is pioneering as it investigates the contribution of shopping values to the overall psychological and emotional state of individuals. As a novel research endeavor, this study sheds light on the intricate relationship between consumers' shopping values and their well-being in the realm of e-retail.

In this study, the tri-bological behaviour of the un-coated and diamond coated tungsten carbide was evaluated using the pin-on-disc test rig. The same was also tested on a lathe machine tool. This paper aims to compare the tri-bological behaviour of coated tungsten carbide pin with un-coated tungsten carbide pin it also correlates the wear obtained from the two machines used.

Experiments were performed using L8 orthogonal array and results obtained on a pin-on-disc test rig under dry sliding process were optimized through a modern optimization technique i.e. genetic algorithm (GA). The response surface methodology model (L8 orthogonal array) formed the basis for the development of the GA model, which defines the conditions of minimum wear, minimum coefficient of friction and minimum surface roughness for the sliding process of the pin-on-disc test rig.

Implementation of the heuristic approach for optimization of input parameters for the combination of tool material used for the turning process. The initial approach involves tri-bological testing considering the same combination. The set of experiments further performed, inferred that the results were similar and that the diamond coating enhances the life of the tool.

Successfully synthesized the diamond coating on tungsten carbide tool material. Implantation of the heuristic approach, i.e. GA to tri-bological tests to identify the optimized level of input variables. Experimentation involves the tri-bological testing whose results were confirmed through performing experiments on the lathe machine tool.